Bayer 04 Leverkusen: MG Motor (car manufacturer) to continue as a premium partner from 2024-25

British car manufacturer MG Motor, owned by the Chinese group Shanghai Automotive Industry Corporation (SAIC), will continue as a premium partner (2^nd level) of Bayer 04 Leverkusen (Bundesliga) from the 2024-25 season, announced the club on 20/08/2024.

As part of the renewed agreement, the brand, which has been a partner since 01/01/2024, will remain the "official vehicle" of the German club. In particular, MG Motor supplied some of the cars in the procession accompanying the players to celebrate the club's 2023-24 Bundesliga title. The car manufacturer will also continue to benefit from visibility on signage at the BayArena (30,210 capacity).

In the European Top 5, MG Motor also extended as a partner of Olympique Lyonnais (Ligue 1 McDonald's) for an additional three seasons, i.e. for the 2024-2027 cycle, on 24/06/2024. The car manufacturer has also been the "official automotive partner" of Arsenal FC (Premier League) since the 2023-24 season, as part of a "multi-year" agreement, signed on 26/01/2024.