World Rugby: Two Circles appointed "principal sponsorship and digital sales agency"

Two Circles has been appointed as the "principal sponsorship and digital sales agency" for World Rugby, announced the international federation on 21/08/2024. The agreement extends "the service provider's current successful role in growing the federation's audience share globally," said the body.

"With a runway stacked with exciting content in the coming years, Two Circles will collaborate closely with World Rugby's in-house commercial teams to support the renewal of existing partner relationships and accelerate the establishment of new partnerships across World Rugby’s tournaments, media platforms and programmes. Two Circles will also leverage its consumer funnel expertise to offer audience-led propositions to prospective brand partners, earmarked to deliver both transformation and significant growth within World Rugby's sponsorship and digital models," continued the body.

"The deal represents the first time that World Rugby has partnered with a single capability partner aimed at driving increased revenue growth for reinvestment in a growing, global sport," added the international…