UEFA Champions League: a new brand identity unveiled for the first edition with 36 teams

UEFA has unveiled "Kick of Light", the new brand identity for the UEFA Champions League, which will be rolled out from the 2024-25 edition, the first to include a 36-team league phase (compared with 32 teams divided into eight groups until 2023-24), announced the governing body on 23/08/2024. The redesign does not affect the competition's logo, which remains unchanged.

The new branding does, however, include an redesign of the competition's visual identity, depicting a starry ball, as well as the "Ultimate Stage", the stadium covered in stars that can be seen in the opening credits for Champions League broadcasts. "Kick of Light is based on the characteristics of a prism, which breaks white light shone through it into an endless array of colour. The UEFA Champions League starball and the stadium dome are now made of glass, and the colours move playfully around the edges of the stars, representing the array of clubs competing in the league phase," explained UEFA. UEFA has also unveiled "a slightly refined re-recording of the UEFA Champions League anthem."

"UEFA's primary goal in the…