Agencies: Legends (venue management, merchandising & e-commerce) acquires ASM Global

The US commercial stadium and entertainment venue management agency Legends has completes the acquisition of ASM Global (USA, venue management and events) on 23/08/2024. The transaction, which is the result of an agreement reached between the two parties on 07/11/2023, "creates the world's preeminent premium live events company dedicated to providing fans with outstanding experiences globally."

"Together, the companies provide a data-driven, customisable solution across all areas of venue operations and revenue generation focused on delivering exceptional fan and guest experiences in the sports, entertainment, attractions, conventions, and leisure industries. The Legends solution now includes world-class venue planning, development, and management; content and event booking; partnerships and premium ticketing; and merchandise and hospitality services," explained Legends.

The deal is worth "more than $2.4bn (€2.2bn)," according to the agency on 23/04/2024. In order to finalise the transaction, Legends also paid a fine of $3.5bn (€3.13bn) as part of an out-of-court settlement agreement…