Premier League: Ladbrokes (bookmaker) betting partner of Liverpool FC from 2024-25

British sports betting operator Ladbrokes (Entain plc Group) has become the "official betting partner" of Liverpool FC (Premier League) in the United Kingdom and Ireland as part of a "multi-year" deal from the 2024-25 season, announced the club on 23/08/2024.

Under the terms of the agreement, Ladbrokes has the status of official partner, the second level in the English club's sponsorship hierarchy. In particular, the bookmaker will benefit from visibility on LED signage at Anfield (61,276 capacity) and St Helens Stadium (18,000 capacity), where the club's women's team plays.

Ladbrokes, through its amateur sport investment programme "Pitching In" (run by its parent company Entain plc), "will continue to grow and inspire grassroots football as a means of improving people's physical and mental health, especially in areas that face higher social challenges," explained the club.

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