Paralympic Games: Accor, EDF, Bridgestone, Toyota, Allianz & Panasonic visible at the venues

Six brands are displaying their logos on signage at the competition venues that will be used for the Paris 2024 Paralympic Games, unlike the Olympic Games, which were previously held in a "clean venue" configuration, with no visible branding.

Accor (hotels), EDF (energy), Bridgestone (tyres), Toyota (car manufacturer), Allianz (insurance) and Panasonic (electronics), already partners of the COJOP Paris 2024 (Accor and EDF) or the IOC, have acquired additional visibility rights from the French organising committee by positioning themselves on a dedicated signature property. This package "has sold very well," said Étienne Thobois, director general of the Organising Committee, to News Tank on 27/08/2024.

Three of these sponsors, namely EDF, Toyota and Allianz, also have wider rights and are displayed on the athletes' number bibs. "We have purchased a Paralympic signature property, an additional financial contribution for the Paralympic Games, which will give us greater visibility. We will benefit from brand visibility that we didn't have during the Olympic Games. Our logo will be on the…