Paralympic Games: Channel 4 partners with Snapchat for the use of augmented reality

The British public broadcaster Channel 4, the official broadcaster of the Paris 2024 Paralympic Games in the UK, has partnered with the social network Snapchat (owned by Californian company Snap Inc) to add an augmented reality feature to the channel's profile, announced the channel on 27/08/2024.

"Fans will be able to put themselves into the heart of the action in Paris by trying out multiple Paralympics events through AR - including archery and athletics - using Snapchat. The feature is based on a specially created Snapchat Lens: an AR experience that allows fans to interact with 3D Paralympics imagery, venues and sporting equipment, overlaid on to the real world," explained Channel 4.

"Over 21 million people in the UK use Snapchat every month," according to the social network, which added that "over 45% of Snapchatters in the UK are 25 years or older" and "in the UK, Snapchatters open the app an average of 50 times per day."

• Channel 4 Sector: British public TV channelHeadquarters: London (ENG)Founded: 02/11/1982TV channels: Channel 4, 4seven, Film4, E4, More4, 4Music, The Box…