UEFA: after Euro 2024, Betano (betting) sponsors the Europa League & Conference League (2024-2027)

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has become an official sponsor of the Europa League and Conference League for three seasons (2024-2027), announced UEFA on 29/08/2024. Through this agreement, the group will also promote its Stoiximan brand in Greece and Cyprus, where it is mainly deployed.

This new partnership builds on the agreement previously reached by the two organisations on the occasion of Euro 2024 (organised in Germany from 14/06 to 14/07/2024), which saw Betano become the first bookmaker to commit as a global sponsor of the European Confederation's European Championship. "As part of that partnership the Kaizen Foundation and the UEFA Foundation for Children joined forces in support of the 10,000 Smiles project that in total meant 10,000 children from underprivileged backgrounds and with disabilities attended 40 matches across ten stadiums during Euro 2024," said UEFA.

Another bookmaker has also signed up as a global sponsor of the Champions League, also for the 2024-2027 cycle: British online gaming operator bet365, as part of an…