Real Madrid CF: Hisense (electronics) partner in Spain, Africa & the Middle East (2024-2027)

Chinese electronics group Hisense has become a regional partner of Real Madrid CF (LALIGA EA Sports) in Spain, Africa and the Middle East for three seasons (2024-2027), announced the club on 28/08/2024.

To celebrate the launch of their partnership, the Madrid club and Hisense have unveiled a limited edition co-branded television set. Hisense is the fourth-largest sponsor of the Madrid club, alongside 12 other brands, including telecommunications operator Orange, which is committed to the 2024-2027 cycle via an agreement announced on 29/07/2024.

In the European Top 5, Hisense has also been an official partner (3^rd level) of Paris Saint-Germain (Ligue 1 McDonald's) since 2020-21, with whom it extended its agreement for "two additional seasons" (2023-2025) on 22/09/2023, as well as FC Inter Milan (Serie A Enilive) for the 2022-2025 cycle. The Chinese group was also one of the global sponsors of Euro 2024 (held in Germany from 14/06 to 14/07/2024).

Real Madrid CF: video presentation of the partnership with Hisense (X)