Paris Saint-Germain: Pernod Ricard (spirits) official partner for four seasons (2024-2028)

Pernod Ricard, a French spirits producer, has become an official partner (3^rd level) of Paris Saint-Germain (Ligue 1 McDonald's) for four seasons (2024-2028), announced the two parties on 02/09/2024.

The agreement covers the club's men's and women's professional sections (Arkema Première Ligue) as well as Paris Saint-Germain Handball (Liqui Moly StarLigue), for which Pernod Ricard becomes an official supplier (3^rd level).

"For over a decade, Pernod Ricard has been an official provider of wine and spirits of PSG's hospitality programme. This new global partnership, the first of its kind for Pernod Ricard, will feature the entire portfolio of the Group's premium brands. Pernod Ricard now becomes a worldwide official partner and will now be the sole champagne and spirits provider of the club, with dedicated visibility and communications rights as well as bespoke experiences," explained Pernod Ricard, which specified that the partnership excludes France in terms of visibility or activations (due to the application of the Évin Law), and covers only the commercial aspects.

This is "the…