Olympique de Marseille: Holy (energy drinks) renews as an official partner for 2024-25

German energy drink brand Holy, official partner of Olympique de Marseille (Ligue 1 McDonald's) since the 2023-24 season, has renewed as a partner for 2024-25, announced the club on 03/09/2024.

Holy therefore continues to benefit from the third level in the sponsorship hierarchy of the Marseille club, alongside six other brands. The company, launched in 2021, had "chosen Olympique de Marseille to support its development in France," it said when the first agreement was announced on 07/02/2024.

"The brand's products will be present in the refreshment stands at the Orange Vélodrome on match nights, while events organised in coordination with Holy will be deployed at certain home matches. Finally, with a view to offering Olympic fans innovative recipes and continuing to create links between the communities of the two entities, a Holy X OM range will also be created, including a completely new 'OM taste'," explained the club.

• The initial agreement between Holy and OM was negotiated by marketing agency Arowana Sports.

"This partnership will enable the OM community to benefit from…