Premier League: Betway (sports betting) becomes Chelsea FC's "long-term" European betting partner

Betway, a sports betting operator based in Guernsey and Malta, has become the "European betting partner" of Chelsea FC (Premier League) as part of a "long-term" agreement from the 2024-25 season, announced the club on 04/09/2024.

Under the terms of the partnership, the bookmaker will occupy the 2^nd level in Chelsea's sponsorship hierarchy. It will display its logo on LED signage at Stamford Bridge (40,343 capacity, London) during domestic competition matches. Betway succeeds Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), which was Chelsea's official partner for the 2021-2024 cycle.

"Betway and Chelsea will collaborate to bring fans closer to the action, creating engaging content and exclusive experiences. Fans can look forward to unique rewards, such as meet-and-greets with players, pitch-side tours, and the chance to play on the iconic Stamford Bridge pitch," explained the London club.

Betway is partnered with six other Premier League clubs in 2024-25. The brand is the main shirt sponsor of West Ham United FC and an official partner of AFC…