Saudi Pro League: a partnership with TikTok to "elevate the digital fan experience" in 2024-25

The social network TikTok, owned by the Chinese group ByteDance, has become a "digital partner" of the Saudi Pro League for the 2024-25 season in order to "elevate the digital fan experience" of the Roshn Saudi League, announced the Saudi league on 05/09/2024.

"In this official partnership, TikTok will introduce a dedicated SPL Exclusive Hub, a central space where fans can access content from the league's clubs and partners. This hub offers an immersive experience, bringing fans closer to their favourite teams and players in innovative and interactive ways. This collaboration sets new standards for sports entertainment by leveraging TikTok’s creative community and dynamic platform to bring the SPL closer to its expanding fanbase."

"The SPL will offer exclusive content available only on TikTok, from behind-the-scenes footage to in-depth player interviews. Additionally, the SPL will provide TikTok creators with exclusive opportunities to explore and showcase new facets of the league, such as access to training sessions, match-day experiences, and interactions with top players. These…