UEFA: Oppo (smartphones, CHN) extends Champions League partnership for 2024-2027

Chinese smartphone manufacturer Oppo has extended as global sponsor of the Champions League for an additional three seasons (2024-2027), announced UEFA on 06/09/2024. As with the first partnership cycle (2022-2024), this agreement also includes sponsorship rights for the European Super Cup, the Futsal Champions League final, and the Youth League.

Oppo became the first Chinese company to partner with the Champions League on 18/06/2022. Like the eight other official sponsors of the Champions League for the 2024-2027 cycle (Lay's / PepsiCo, Heineken, Mastercard, Just Eat Takeaway, PlayStation, Crypto.com, FedEx and bet365), the Dongguan (Guangdong, China)-based company continues to benefit from visibility on the interview backdrops and in stadiums as well as on the competition's communication media.

"Over the past two seasons, Oppo smartphones and technologies have uplifted the UEFA Champions League experience for fans worldwide with their advanced imaging and AI capabilities," said Guy-Laurent Epstein, UEFA's marketing director.

This partnership is among the last in which the Chinese…