Sorare: launch of the "Kylian Mbappé FC" competition in partnership with the French player

Sorare, a French start-up specialised in NFTs bearing the image of players, has activated its partnership with French player Kylian Mbappé (Real Madrid CF, LALIGA EA Sports) and launched the "Kylian Mbappé FC" competition to "find the best Sorare team manager" for the French striker, announced the company on 10/09/2024.

"Kylian Mbappé challenges his brother Ethan (who plays for LOSC Lille, Ligue 1 McDonald's) on Sorare. This rivalry has inspired a film and a competition where fans can help Kylian. From the end of the international break, participants will be able to build their teams for the 'Kylian Mbappé FC Competition' and become the official manager of his Sorare team. The launch of this campaign is a key step in Sorare's journey to become the next giant in sports entertainment," said the start-up.

The competition, which runs from 10 to 20/09/2024, "offers exclusive rewards (signed shirts, Sorare cards, VIP tickets) and the opportunity to meet Kylian Mbappé in person," added Sorare. The French international player became a major investor, "exclusive and long-term" ambassador and…