IPC: engaged since 1987, Panasonic will not renew its partnership, which will end on 31/12/2024

"International Olympic Committee (IOC) and Panasonic have agreed not to extend their Olympic Partner (TOP) Programme agreement after the expiration of the current contract term at the end of December 2024," announced the Japanese electronics group on 10/09/2024.

The Osaka-based company has been involved in the global partnership program of the Olympic Games since 1987, and the Paralympic Games since 2014. "As an official worldwide partner, the Panasonic Group has supported the Games with its technologies, products, and services," said Panasonic, which for the Paris 2024 Games had acquired visibility packages to display its brand at the celebration site, the Champions Park in Paris, as well as on the fields and signage at competition venues during the Paralympic Games.

"While the Panasonic Group's support of the Olympic philosophy and its stance of supporting athletes who continue to rise to the challenge and sports enthusiasts remain unchanged, a decision to end the sponsorship has been made as the group continually reviews how sponsorship should evolve with broader management…