FIFA: Lay's (snacks, PepsiCo) official sponsor of the 2026 World Cup & the Women's World Cup 2027

News Tank Football - Paris - News #337336 - Published on
©  FIFA
Lay's, official sponsor of the 2026 World Cup & the Women's World Cup 2027 - ©  FIFA

Lay's, a crisps brand belonging to the American group PepsiCo, has expanded its sponsorship agreement with FIFA to become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and the Women's World Cup 2027 (in Brazil), announced the international federation on 12/09/2024...

©  FIFA
Lay's, official sponsor of the 2026 World Cup & the Women's World Cup 2027 - ©  FIFA

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