DAZN: Bitpanda (trading) becomes a partner of the OTT platform in France, Italy & the DACH region

Bitpanda, an Austrian cryptocurrency trading platform, has become an official partner of the OTT platform DAZN for France, Italy, Germany, Austria and Switzerland, announced the two parties on 17/09/2024.

"This alliance includes far-reaching advertising placements and media presence at major sporting events. The partnership also includes the organisation of exclusive events in the sporting world. DAZN and Bitpanda are using creative approaches to promote this new collaboration. Joint events, fan actions and exclusive experiences will be deployed to increase the visibility of both companies and strengthen the relationship with fans," explained the two entities.

The partnership will focus on "the leagues and competitions with the largest audiences" for which DAZN holds the media rights in these territories, including in particular the NFL (via the distribution of NFL Game Pass), the Champions League (Germany, 2024-2027), the Bundesliga (DACH over 2021-2025 & Spain until 2029), Serie A Enilive (Italy over 2024-2029, DACH & Spain for 2024-2027) and the Ligue 1 McDonald's (France over…