Paris 2024 Paralympic Games: an average of 15.6 million viewers on NBC channels in the USA

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©  Paris 2024 / X
The Closing Ceremony of the Paris 2024 Paralympic Games, 08/09/2024 - ©  Paris 2024 / X

The Paris 2024 Paralympic Games drew an average of 15.6 million viewers on the NBCUniversal group's channels (linear and streaming) in the United States, according to data from the American institute Nielsen and Adobe Analytics (digital) communicated by the American media and entertainment conglomerate on 13/09/2024. This is "the second most-watched Paralympic Games telecast on record and the most-watched Paralympics cable telecast on record."

Coverage of the event on NBC and the OTT platform Peacock drew an average of 1.2 million viewers, up 31% compared with the Tokyo Games in 2021 (888,000 viewers on average).

Prime time coverage on Sunday 01/09/2024 (19:00-21:00 ET), which included highlights of the Opening Ceremony and the first two days of competition, averaged 1.8 million viewers on NBC, according to Nielsen. This is the second highest audience for a Paralympic Games programme in the USA, according to the group.

The Peacock platform recorded 207 million minutes watched, "11 times as many as Tokyo 2020", making the Paris 2024 Paralympic Games "the most-streamed Paralympic Games…

©  Paris 2024 / X
The Closing Ceremony of the Paris 2024 Paralympic Games, 08/09/2024 - ©  Paris 2024 / X

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