Borussia Dortmund: Pluto TV becomes a sleeve sponsor for European, German & Club World Cups

Pluto TV, a streaming platform belonging to the American conglomerate Paramount Global, has become a sleeve sponsor of Borussia Dortmund (Bundesliga) for the 2024-25 editions of the Champions League and German Cup (DFB-Pokal), as well as for the 2025 Club World Cup (in the United States from 15/06 to 13/07), announced the club on 18/09/2024. The agreement was negotiated by the marketing agency Sportfive.

Under the terms of the agreement, the platform has the status of "champion partner" (2^nd level) for the men's team and will also benefit from visibility on signage at the Signal Iduna Park (Dortmund, Germany) during Bundesliga matches. Pluto TV has also signed up as a premium partner (3^rd level) of Borussia Dortmund's women's team, and will be the team's sleeve sponsor for all competitions.

"In addition, Pluto TV will launch a curated FAST channel dedicated to the football club. The new FAST channel will be available for free across all of Pluto TV's global markets, bringing to football fans content dedicated to BVB, including interesting, exciting and fun content as well as full…