LALIGA: partnership with the social network TikTok to "promote innovation in sports content"

LALIGA and the social network TikTok, owned by the Chinese group ByteDance, have entered into a partnership "to promote innovation in sports content," announced the two parties on 19/09/2024.

"As part of the agreement, TikTok becomes the go-to platform for the distribution of official LALIGA content, which will include special formats designed...