LALIGA: partnership with the social network TikTok to "promote innovation in sports content"

LALIGA and the social network TikTok, owned by the Chinese group ByteDance, have entered into a partnership "to promote innovation in sports content," announced the two parties on 19/09/2024.

"As part of the agreement, TikTok becomes the go-to platform for the distribution of official LALIGA content, which will include special formats designed specifically for the application's dynamic and creative ecosystem. LALIGA will take advantage of TikTok's unique functionalities and features to offer exclusive content using the hashtag #InsideLALIGA, where fans can get a privileged look behind the scenes of Spanish football. Fans will have the opportunity to enjoy unique experiences crafted in collaboration with some of TikTok's leading content creators," explained the Spanish league.

"The partnership marks a milestone in the way football fans will be able to enjoy and connect with their favourite sport, offering innovative LALIGA experiences and exclusive content to TikTok's global community of more than one billion users," continued the Spanish League.

"Additionally, TikTok becomes the…