LFP: a brand film focused on "diversity as the driving force behind excellence à la française"

The Ligue de Football Professionnel is presenting its first ever brand film entitled "We Will Show You", which aims to "highlight the inexhaustible wealth of French football through one tagline: Ligue 1. Football. À la Française (French style)," announced the LFP on 19/09/2024.

Lasting 2 minutes and 30 seconds, this film produced in the spring of 2024 humorously plays on the rivalry between France and England through the discovery of the Ligue 1 McDonald's by an Englishman who is taken into the world of several top-flight clubs.

"We chose to play on our differences by doing something disruptive, daring and ambitious, because our country, our culture and our values are different. We have focused this film on one of our country's strong points, which is diversity. Diversity as the driving force behind excellence à la française," said Vincent Labrune, president of the LFP, in an interview with the press on 18/09/2024.

"This brand film is surprising and breaks with the pre-established codes of the 'football ad film'. It's not just another football film featuring the beautiful game, but…