Tennis: 3 sponsors & 14 suppliers for the 2024 Laver Cup in Berlin (GER) from 20 to 22/09/2024

The Laver Cup 2024, a tennis exhibition tournament organised by the Team 8 management agency (founded by Swiss tennis player Roger Federer and his agent Tony Godsick), has 17 partners, including three sponsors and 14 official suppliers, as the competition gets underway at the Uber Arena (15,000 capacity) in Berlin (Germany) on Friday 20/09/2024.

Rolex (watchmaker) remains the event's founding partner (1^st level), while Swiss banking group UBS and German car manufacturer Mercedes-Benz are, as in 2023, the Laver Cup's two global partners. The 2024 edition has two fewer suppliers than in 2023. 12 of the 17 partner brands in 2024 are the same as in 2023, representing 70% of sponsors. The main changes in sponsorship are the non-renewal for 2024 of UPS (logistics) and the arrival of Visit Switzerland (tourist office).

This seventh edition, which, like golf's Ryder Cup, pits the European team coached by Björn Borg against the team from the rest of the world coached by John McEnroe (each team being made up of six tennis players), is organised over three days, until Sunday 22/09/2024…