Ligue 1: Free official partner of Paris SG, Olympique de Marseille & Olympique Lyonnais from 2024-25

Free (Iliad Group) has become an official partner (3^rd tier) of Paris Saint-Germain, Olympique de Marseille and Olympique Lyonnais (McDonald's Ligue 1) from the 2024-25 season, the French telecoms operator announced on 20/09/2024.

As part of the agreement, the group will offer "exclusive content accessible free of charge" and dedicated to the three clubs on its Free FOOT platform (formerly Free Ligue 1) developed with DAZN. "These partnerships are part of Free's strategy which, since 2020, has been revolutionising the fan experience by offering access to 100% of Ligue 1 McDonald's matches in near-live clips on its app," explained the operator.

The content available to fans of the three clubs will include "live broadcasts filmed directly from the pitch, exclusive content (interviews, access to training sessions, the daily lives of players and pre-match preparations, monitoring of youth teams, match archives) and interactive content (live chats with players to engage fans)," explained Free, which will also be offering its subscribers "unique experiences" (unique behind-the-scenes…