Ligue 1 McDonald's: Snipes (streetwear) back shirt sponsor of Paris Saint-Germain (2024-2027)

German streetwear and sneaker retailer Snipes has become a premium partner (2^nd level) and back shirt sponsor of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 23/09/2024.

The Parisian club had not displayed any branding in this sponsorship space since the start of the 2024-25 season. This visibility on the back of the shirts applies exclusively to the men's team. "With this collaboration, Snipes is massively strengthening its commitment in France and defining it as one of the retailer's most important growth markets. The forward-thinking brand will also leverage the club's unrivaled global reach to amplify its presence worldwide," explained Paris SG.

Snipes has the status of "official culture & community partner" of the Parisian club, and "will also integrate the partnership into its own charity programme, 'SNIPES serves'. Children and adolescents from the Paris region and gradually all over the Snipes and Paris Saint-Germain territories will be able to benefit from the program through various unforgettable moments in sports, as well as…