LALIGA EA Sports: Sanitas (health insurance) renews partnership with Real Madrid until 2026-27

Spanish healthcare services and insurance company Sanitas has renewed as a regional partner (4^th level) of Real Madrid CF (LALIGA EA Sports) for a further three seasons, covering the 2024-2027 cycle, announced the club on 23/09/2024.

The brand, which ranks fourth in the Spanish club's sponsorship hierarchy, thus remains the "official medical provider" of Real Madrid. The two parties have been linked since 2002 through an agreement under which Sanitas provides Real Madrid's football and basketball teams with "a comprehensive healthcare service, leading medical professionals and diagnostic testing, as well as the latest technological and healthcare advances," according to the club. The club's players also have access to Blua, a digital ecosystem developed by Sanitas to offer personalised healthcare services.

The two organisations' foundations are also rolling out joint initiatives. "In June, the Sanitas Foundation and the Real Madrid Foundation extended their partnership for another year, with the goal of promoting inclusive sport from childhood onwards. This agreement results in…