LALIGA: "the most prominent brand on social media in Spain" (Social Media Brand Observatory 2024)

"LALIGA has been recognised the most prominent brand on social media in Spain, according to the 2024 Social Media Brand Observatory presented on Wednesday (25/09/2024) by IAB Spain, the association for advertising, marketing, and digital communication in Spain," announced the Spanish league the same day.

The objective of the study is to "provide key data on the Spanish market, offering brands a reference framework to evaluate and compare their social media activity against other brands and sectors, as well as to establish measurement standards applicable to any social network, current or future," explained LALIGA, which recently entered into a partnership with social network TikTok, owned by the Chinese group ByteDance, "to promote innovation in sports content," on 19/09/2024 (see further reading section).

The Social Media Brand Observatory collected and analysed the activities of 206 brands, chosen "based on their investment volume and sector categorisation. Of the six metrics analysed in the Observatory, LALIGA comfortably leads in five:
• Community;
• Engagement;
• Interactions;
…