TV rights: "the Premier League, the BBC [and] the Queen" give a good image of the UK (R. Scudamore)
"To my core, I believe this is a success story. And I believe it’s a great UK export, it attracts a whole lot of positive feelings about the UK.If you go and do any international survey, things like the Premier League, the BBC, the Queen: they are things that people feel are good about the UK," said Richard Scudamore, Chief Executive of the...