TV rights: "the Premier League, the BBC [and] the Queen" give a good image of the UK (R. Scudamore)

"To my core, I believe this is a success story. And I believe it’s a great UK export, it attracts a whole lot of positive feelings about the UK.If you go and do any international survey, things like the Premier League, the BBC, the Queen: they are things that people feel are good about the UK," said Richard Scudamore, Chief Executive of the Premier League, on 10/02/2015, Sky and BT's acquisition of seven Premier League TV rights packages for £5.136bn (€6.92bn) for the three seasons of the 2016-2019 period, which translates as £1.712bn (€2.3bn) per season.

The Premier League has awarded lots A, C, D, E, and G of its 2016-2019 domestic audiovisual rights (a total of 126 matches per season) to the British pay-TV group Sky plc. (Sky Sports) and lots B and F (42 matches per season) to the British telecom group BT (BT Sport channels), on 10/02/2015.

"A great British success story" (Helen Grant, British minister for Sport)

• "[This is] a great British success story [but should bring] increased benefits to clubs lower down the football pyramid.
• It is also vital that clubs are run…