LALIGA EA Sports: Linglong Tire (tyres, CHN) global partner of Real Madrid CF from 2024-25

Chinese tyre manufacturer Linglong Tire has become a global partner of Real Madrid CF (LALIGA EA Sports) from the 2024-25 season, announced the club on 27/09/2024.

The Chinese group now ranks third in the Madrid club's sponsorship hierarchy alongside 15 other brands. As part of this agreement, Linglong Tire will be "involved in events hosted by Real Madrid across a range of fields, collaborating in the creation of various exciting activities," according to the club.

The Chinese brand is strengthening its presence within the European Top 5, after having announced an official a "multi-year" agreement with Chelsea FC (Premier League) on 09/09/2024. Linglong Tire is also a sleeve sponsor of VfL Wolfsburg (Bundesliga) for the 2022-2025 cycle.

• Real Madrid also extended its agreement with one of its regional partners (4^th level), the Spanish insurance company Sanitas, for a further three seasons (i.e. the 2024-2027 cycle), on 23/09/2024.

Linglong Tire1/1

…