LALIGA: partnership with IMC Toys to create a football game for children

LALIGA has entered into a partnership with IMC Toys, a Spanish company specialised in children's toys, to create the "Turbo Champs LALIGA" game, announced the Spanish governing body on 26/09/2024.

"Turbo Champs LALIGA invites children to recreate epic matches of their favourite LALIGA teams, customising their cars with the official badges of all the LALIGA clubs. This product not only stands out for its exceptional playability and modern designs, but also introduces a new dimension of realism and fun that will captivate players of all ages," explained the league.

The game includes ten collectible cars with different colour combinations representing the teams in the Spanish league, 20 club crests in sticker form, a ball, product packaging that doubles as a goal and "various accessories". A limited edition with "special cars" will also be marketed "for Christmas," added LALIGA.

"A strong investment that will include a TV advertising campaign, PR actions and tactics with influencers and YouTubers related to the world of football & toys" (LALIGA Sector: Spanish professional football…