IOC: Bridgestone (tyres) will not renew its "Top" global partnership after 2024

News Tank Football - Paris - News #339547 - Published on 02/10/24 at 09:20
©  D.R.
Bridgestone, IOC partner since 2014 - ©  D.R.

Bridgestone, a tyre and rubber company, will not renew its global partnership with the International Olympic Committee (IOC), which expires at the end of 2024, according to the Japanese group on 01/10/2024.

Bridgestone has been a global Olympic partner ("Top" marketing programme) since 2014 and as a global Paralympic partner since 2018.

"Strong...

©  D.R.
Bridgestone, IOC partner since 2014 - ©  D.R.

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