Think Sport 2024: "Today, esport is everywhere" (Claude Koestner, deputy CEO of CIC)

"We're no longer in the early days of esport. The phenomenon is taking hold everywhere, but its visibility is not yet up to the level of society. That will come, thanks to the brands that invest in it and to teams like Karmine Corp that help to spread esports to the general public," said Claude Koestner, deputy CEO of CIC (Crédit Industriel et Commercial, a bank and financial services group in France), on 03/10/2024.

Claude Koestner spoke during a round table entitled "Entrepreneurship through esport" during the eighth Think Sport event organised by News Tank Sport at the Hôtel des Invalides (Paris, FRA). The executive spoke alongside Arthur Perticoz, CEO of Karmine Corp, and François Gandolfi, co-founder and managing director of the Agence SEVEN marketing agency. CIC has been a major partner of Karmine Corps since 2024, through a partnership with Agence SEVEN.

"Karmine Corp is a club at the crossroads of esport and gaming culture, as well as entertainment. Our role is not just to win trophies: we spend 365 days a year creating content. Our main competitor is Netflix. The reality is…