France/TV audiences: a "record" summer with Euro 2024, Tour de France & Olympic Games (Médiamétrie)
"The sporting events of the summer of 2024 broke all records. Audiences showed a strong appetite for sports programmes on television. Over the summer period - from 14/06 to 08/09 - Euro 2024, the Tour de France and the Paris 2024 Olympic and Paralympic Games accounted for 18% of all programmes watched on television (in France), while...
