Rugby: Asahi (beer) principal partner of the Men's & Women's World Cups until 2029

Japanese brewer Asahi is to continue as principal partner (1st level) of the Rugby World Cups until 2029, announced World Rugby on 09/10/2024. The agreement covers the men's World Cup in 2027 (Australia) and the women's World Cups in 2025 (England) and 2029 (Australia).

The group, which is promoting its Asahi Super Dry beer brand as part of this...