LALIGA Hypermotion: DAZN (OTT platform) main shirt sponsor of UD Almería for 2024-25

The OTT sports platform DAZN has become the main shirt sponsor of UD Almería (LALIGA Hypermotion) for the 2024-25 season, announced the club on 09/10/2024. This is the first agreement entered into by the platform that includes shirt visibility rights.

UD Almería has been owned since 2019 by Turki bin Abdul Mohsen Al-Sheikh, chairman of the Saudi Arabian General Entertainment Authority. The partnership comes as Saudi Arabia's Public Investment Fund (PIF) reportedly expressed interest in acquiring a 10% minority stake in the British streaming platform DAZN, according to the news agency Reuters on 07/10/2024 (see below).

The agreement is also part of a series of partnerships between Saudi entities and Spanish sports organisations that were announced in October 2024:
• the Riyadh Season cultural festival, an annual event organised by the Saudi Arabian General Authority for Entertainment in the Kingdom's capital since 2019, became an official sponsor of LALIGA for three seasons (2024-2027), on 09/10/2024;
• Riyadh Air, a Saudi airline owned by PIF, acquired the naming rights to the "Riyadh…