adidas: Company launches the global campaign "Take it"

The German equipment manufacturer adidas unveiled its new global campaign with the launch of the video clip "Take it" on 13/02/2015.

The series of films entitled "Sport15" also includes the 30-second clip "Takers", which can be seen on television and on the Internet from 13/02/2015. Meanwhile, adidas will host this approach on social networks by strategic deployment and many branded content.

In the first phase of the campaign,the adverts will star the brand's global ambassadors Gareth Bale and James Rodriguez (Real Madrid CF), Lionel Messi and Luis Suarez (FC Barcelona) and NBA stars Damian Lillard (Portland Trail Blazers), Joakim Noah, Derrick Rose (Chicago Bulls) and John Wall (Washington Wizards).

• The campaign revolves around the message "every split second in sports presents a new chance for you to redefine yourself and your team"
• The films were created by the global agency 180 Los Angeles, a partner of the brand.
• TBWA Paris was involved for France.

The campaign "There will be haters" was launched on 19/01/2015

• adidas launched the marketing campaign with a…