FIFA: Lenovo, official technology partner of the 2026 World Cup & Women's World Cup 2027

Lenovo, a Chinese electronics group (telephones, televisions, computers), has become FIFA's "official technology partner" for the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and the Women's World Cup 2027 (in Brazil), announced the International Federation at the Tech World trade fair organised by the brand in Seattle (USA) on 16/10/2024.

Under the agreement, which sees Lenovo move to the top of FIFA's sponsorship hierarchy, the group will be responsible for supplying "products, services and solutions, including its emerging suite of innovations that both leverage and power AI (Artificial Intelligence), iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers. The technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratise data across all global football-playing nations," explained FIFA.

"In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations," said Gianni…