Leaders Week 2024: "Kings League - a mix of traditional football with a video game" (Gerard Piqué)
"What we try to do is exactly the opposite what traditional football is doing. The audience is the most important part of the product, and we ask them everything, including the rules. People love it. It's a mix of traditional football with a video game," said Gerard Piqué, founder, CEO and chairman of the board at the investment group Kosmos...