Leaders Week 2024: "Kings League - a mix of traditional football with a video game" (Gerard Piqué)

"What we try to do is exactly the opposite what traditional football is doing. The audience is the most important part of the product, and we ask them everything, including the rules. People love it. It's a mix of traditional football with a video game," said Gerard Piqué, founder, CEO and chairman of the board at the investment group Kosmos and creator of the "Kings League" a seven-a-side football league established in 2022, at Leaders Week 2024, a sports business conference, at the Allianz Stadium (formerly Twickenham) in London (ENG) on 16/10/2024.

"We have rules where, for example, during the last two minutes of the game, we change the ball, instead of a white ball, we have an orange ball, and if the team manages to score the goal counts for double. During the last two minutes of the first half, we stop the game, we throw a big dice from the stands, and if it's two, then the game becomes two versus two for two minutes. It becomes pretty wild," continued Gerard Piqué, during a talk entitled "The Kings League and Changing the Way We Think About Sport" which was attended by News…