Serie A Enilive: Azimut (asset management) sleeve sponsor of Juventus FC from 2024-25

Azimut, an Italian company specialised in asset and wealth management, has become a main partner and sleeve sponsor of Juventus FC (Serie A Enilive) from the 2024-25 season, announced the club on 17/10/2024.

As part of the agreement, the brand will also benefit from visibility on LED signage at Allianz Stadium during league and Coppa Italia matches. The group will also promote its Beewise investment application "designed mainly for young people," according to the club.

Juventus have not had a sleeve sponsor since the end of their agreement with cryptocurrency exchange platform Zondacrypto at the end of the 2023-24 season. Zondacrypto has since become a sleeve sponsor of another Serie A Enilive club, Atalanta BC, for the 2024-2027 cycle.

The Italian club's contract with its main shirt sponsor Jeep (Fiat Chrysler Automobiles) also ended at the same time, and Juventus men's team has been displaying the British child protection NGO Save the Children as a main shirt sponsor since 19/08/2024.

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