Premier League: Tiger Beer official partner of Manchester United FC from 2024-25

Tiger Beer, a beer brand from Singapore's Asia Pacific Breweries (Heineken), has become an official partner (2^nd level) of Manchester United FC (Premier League) from the 2024-25 season, announced the club on 17/10/2024.

As part of the agreement, the brand will benefit from visibility on signage at Old Trafford (Manchester, ENG). The two partners will also organise "watch parties" and a street football tournament "providing local talent with training and mentorship advice from Manchester United coaches and club legends."

• DHL, the logistics subsidiary of Germany's Deutsche Post DHL Group, extended its partnership with the Manchester United for a further three seasons (2024-2027) on 10/09/2024.
• Manchester United generated £302.9m (€357.4m) in commercial revenue in 2023-24.

Manchester United FC: video presentation of the partnership with Tiger Beer (X)

• "Tiger Beer conducted a survey with 2,000 football fans in Asia and results revealed that 70% of supporters view fan engagement activities as an essential way to deepen their connection with their chosen club and 95% expressed that…