Premier League: adidas will return as kit supplier to Southampton FC in 2015-16

News Tank Football - Paris - News #34156 - Published on
©  D.R.
©  D.R.

The German brand adidas will return as kit supplier to Southampton FC (Barclays Premier League) in 2015-16, the club announced on 14/02/2015. The partnership is estimated to be for £5m (€6.7m) in 2015-16.

The club has no official kit supplier in 2014-15. They announced they would end their deal with adidas at the end of the season in December 2013. The club blamed the German brand, particularly for the quality of its 2013-14 shirts which abandoned the club's traditional stripes.

"We are very grateful to adidas for the support and understanding they have offered over the past 12 months while we took an enforced hiatus from our affiliation. We are looking forward to activating our working relationship for the third and final year of our contract," said Gareth Rogers, CEO of Southampton FC.

The 2013-14 home kit, provided by adidas

Southamtpon 2013-14 - ©  D.R.

The 2014-15 home kit, with no kit supplier

Southampton FC 2014-15 - ©  D.R.

  • 5 Premier League clubs are under contract with adidas…
©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode