Spain: LALIGA becomes the first professional league to create a virtual influencer, named Alex

News Tank Football - Paris - Initiative #341614 - Published on 18/10/24 at 15:30
©  LALIGA
Alex, LALIGA's virtual influencer - ©  LALIGA

"LALIGA is the first professional football league to launch a virtual influencer, a character created and trained by artificial intelligence that will connect with younger audiences to transmit relevant information about the competition and its environment," announced the Spanish league on 17/10/2024.

This "is an unprecedented initiative for a...

©  LALIGA
Alex, LALIGA's virtual influencer - ©  LALIGA

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