Spain: LALIGA becomes the first professional league to create a virtual influencer, named Alex

"LALIGA is the first professional football league to launch a virtual influencer, a character created and trained by artificial intelligence that will connect with younger audiences to transmit relevant information about the competition and its environment," announced the Spanish league on 17/10/2024.

This "is an unprecedented initiative for a professional football competition that marks a milestone in the history of sport, integrating technology and human values in a single character. Alex has been created to reinforce the communication of an ecosystem that is growing and generating more and more information, thus becoming a tool to amplify its impact around the world, especially among the younger generations," explained LALIGA.

"Alex is a young 27-year-old, passionate about football and video games, especially FC25 (Electronic Arts) and LALIGA Fantasy. Alex can be followed through LALIGA's official social networks and his own profiles on Instagram (963 followers as of 18/10) and TikTok (50,600 followers), where he actively interacts with fans. However, his presence is not limited…