Asia: Accor (hotels) official partner of ASEAN Football Federation competitions

French hotel group Accor has become an official partner of the ASEAN Football Federation (AFF) for ASEAN United FC, a series of four national team and club competitions organised by the body, announced the group on 17/10/2024. The agreement was negotiated by the agency Sportfive.

This partnership, under which Accor has the status of "official hotel" of the AFF, covers the ASEAN Mitsubishi Electric Cup 2024 (biennial national team competition) as well as the men's (ASEAN Club Championship Shopee Cup), women's (ASEAN Women's Championship) and U23 inter club competitions organised by the AFF.

As part of the agreement, the hotel group will offer hospitality services and experiences to AFF member associations and their clubs. Accor will also provide members of its lifestyle ALL programme (Accor Live Limitless) with "privileged access to matches, corporate hospitality and private stadium tours among other unique perks."

This partnership is part of "Accor's strategy to extend its reach in Southeast Asia by heightening visibility of its hotel brands and fostering strong, long-term connections…