AS Saint-Étienne: "An open league creates vulnerability, there's more risk" (L. Tanenbaum)

"This (an open league, rather than a closed one like in North America) creates vulnerability, there is more risk in European football. So the atmosphere is more tense. Everything goes up a notch," said Canadian Larry Tanenbaum, owner of AS Saint-Étienne (Ligue 1 McDonald's), to the French sports daily L'Equipe on 21/10/2024.

"In Canada, we often started from scratch (with his other franchises). We built our stadiums and created some of our teams. Here, it's not the same situation. Saint-Étienne Métropole takes really good care of the Stade Geoffroy-Guichard (Saint-Étienne, Loire). What's more, the pitch is immaculate," continued the man who became the club's sole owner via his family group Kilmer Sports Ventures in June 2024.

"We want to continue to build on a club that already has a long history. We want to establish a culture of winning while accepting that there will be ups and downs. I've already experienced that with my other teams. I waited twenty years to see Toronto Football Club win MLS in 2017. In the last three or four years, it's become more difficult. You have to be…