NBA: partnerships with WSC Sports (AI) and Snap & collaboration with influencers in 2024-25

The National Basketball Association has extended its partnership with WSC Sports, an Israeli company specialised in technology and artificial intelligence (AI) in sports, for the 2024-25 season, announced the North American league on 21/10/2024.

"The league will directly provide select influencers unprecedented access to more than 25,000 hours of NBA game footage and AI-driven editing tools. Popular creators will leverage this footage for engaging reaction posts and videos across their social media channels," explained the league, which has also partnered with the social network Snapchat for its "Snap Creator" programme, allowing content creators to participate in NBA events and "create content for their accounts and the NBA Snap account."

As part of its multi-year partnership with US-based Meta (Facebook, Instagram, WhatsApp and Messenger), the NBA will work with creators to "meet and greet fans and provide hands-on demos of the Meta Quest (VR headset) courtside experience," added the NBA.

NBA Sector: North American national basketball league Franchises: 30 (29 American, one…