LFP: a campaign to promote physical activity in Ligue 1 & Ligue 2 from 25 to 27/10/2024

The Ligue de Football Professionnel has become a partner of the Grande Cause Nationale 2024 (Great National Cause, an official label for a public interest campaign implemented in France by an organisation or a group of associations, which receives assistance and publicity throughout the year), namely the promotion of physical activity and sport, by devoting an awareness-raising campaign to it on the occasion of Matchday 9 in the 2024-25 Ligue 1 McDonald's and Matchday 10 of the Ligue 2 BKT organised from Friday 25 to Sunday 27/10/2024.

The LFP says it is "keen to stimulate the French football ecosystem and to speak to its target audience, the fans, with a totally proprietary communication campaign based on football codes that cannot be shared by any other institution." The aim of this "cool" campaign is to "raise awareness and inspire fans to get moving, by conveying a clear, positive message without being moralistic."

Two types of content will be highlighted during the initiative, launched a month and a half after the Paris 2024 Olympic and Paralympic Games:
• a generalist film…