MLS: record attendance & sponsorship revenue during the 2024 regular season

A record 11,454,205 spectators have attended MLS regular season matches in 2024, up 5% on 2023 and 14% on 2022, according to the North American league on 21/10/2024. "MLS total attendance for 2024 regular season and playoffs is projected to be among the top three across all soccer leagues in the world with England's Premier League and Germany's Bundesliga."

MLS, which expects to pass the 12 million spectator mark at the end of the playoffs, the final of which will take place on 07/12/2024, has seen 21 of its 29 franchises register an increase in their attendance figures and 10 of them set their attendance records. The average attendance for the 2024 regular season is 23,234 per game.

The North American Football League is setting other records in 2024, including:
• a 13% increase in sponsorship revenue for clubs and Soccer United Marketing (SUM), the marketing arm of MLS;
• the fastest increase among North American leagues in the number of followers on social media (TikTok, Instagram and YouTube) for clubs and MLS;
• a merchandising sales record at the launch of the adidas x MLS Archive…