Eredivisie: IMG (agency) renews international media rights for 2025-2030

News Tank Football - Paris - News #342067 - Published on 23/10/24 at 14:30
©  Eredivisie
Eredivisie - ©  Eredivisie

Global sports, events and representation agency IMG (Endeavor Group) has renewed its international media rights for the Eredivisie for the 2025-2030 cycle (five seasons), announced the Dutch league on 22/10/2024.

The agreement between IMG and the Eredivisie, which began in 2000, was previously extended for an additional three seasons until 2024-25 on 19/07/2022. IMG "has a proven international track record and works with some of the world's leading football leagues and federations including the Premier League, CONMEBOL, EFL and Belgian Pro League," explained the Eredivisie.

The marketing agency Infront has also acquired the streaming and data rights for sports betting operators. These rights were held by IMG Arena (an IMG subsidiary) for the 2022-2025 cycle.

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©  Eredivisie
Eredivisie - ©  Eredivisie

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