Agencies: Two Circles acquires Spring Media (production, media rights, streaming & marketing)

Two Circles, a UK-based data-driven consultancy, sales and marketing agency, has acquired Spring Media, a Sweden-based international sports rights management, production services, streaming solutions and marketing company, announced the two parties on 28/10/2024.

By bringing together production, streaming and rights management, Spring Media has created significant value for its clients. "Once coupled with TwoCircles' existing expertise in audience growth, customer data management and direct-to-consumer monetisation, this combined business will have the unparalleled ability to help rights owners of all sizes grow the value they deliver from their fans," explained the two agencies.

"Two Circles already expanded its content capabilities and reach in North America in March with the acquisition of content production agency Let It Fly Media" (US-based sports marketing content creation studio, March 2024). With the acquisition of Spring Media and Kore (an American company specialising in marketing and partnership management solutions, October 2024) Two Circles will "grow to around 1,000…