Sportel 2024: "With the Club World Cup we can create a totally new brand" (M. Nazzari, FIFA)

"The 2025 FIFA Club World Cup is one of the most exciting things for us right now. It's also scary because it's totally new, and we only have 230 days to go. It's a new product. We are treating it as a product and not as a competition. With this tournament we can create a totally new brand that can be associated with partners and clubs. We are going to launch the new trophy in the next three to four weeks. There will also be partnerships in the field of music that are totally outside our usual way of thinking," said Marco Nazzari, director of marketing, brand and business intelligence at FIFA, during Sportel Monaco 2024 on 28/10/2023.

Marco Nazzari took part in a panel entitled "The Role of Sponsorship Evolving in an Industry Under Pressure to Generate Revenues" alongside Nevio Devide, chief revenue officer for Milano Cortina 2026, and Lowel Conn, president and co-founder of Protocol Sports Marketing. News Tank is a media partner of the 2024 edition of the event, organised by Monaco Mediax at the Grimaldi Forum in Monaco from 28 to 30/10/2024.

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