Sportel 2024: "With the Club World Cup we can create a totally new brand" (M. Nazzari, FIFA)
"The 2025 FIFA Club World Cup is one of the most exciting things for us right now. It's also scary because it's totally new, and we only have 230 days to go. It's a new product. We are treating it as a product and not as a competition. With this tournament we can create a totally new brand that can be associated with partners and clubs. We are...
